About Me

Chris Bromby is an award-winning creative executive with 25 years of experience in animation, video games, immersive media, and themed attractions. He holds a Bachelor of Fine Arts degree in Animation from the University of Central Florida.

Currently, Chris serves as the Director of Immersive Experience & Play at Universal Creative, leading the development of groundbreaking interactive attractions, including the acclaimed Super Nintendo World. His expertise lies at the intersection of technology and storytelling, bringing complex creative visions to life through innovative media pipelines and cross-functional collaboration.

Throughout his career, Chris has held key positions at renowned companies such as Walt Disney Feature Animation and Electronic Arts. He has directed art and creative teams on multiple shipped titles across major platforms, collaborating with globally recognized IPs including Nintendo, Disney, Square Enix, Activision, EA, and Microsoft. His work has garnered industry accolades, reflecting his commitment to excellence and innovation.​

Chris is recognized for his inclusive leadership style, clarity of vision, and ability to build trust across global teams. Honored by the U.S. Department of State as a US Art Envoy, he has shared his industry insights with students and professionals worldwide.​

Based in Central Florida, Chris continues to push the boundaries of immersive storytelling, driven by curiosity, a deep love for emerging technologies, and a commitment to crafting experiences that resonate with audiences worldwide.

LEADERSHIP AND COLLABORATION
Chris is recognized by peers and collaborators as a visionary leader who fosters a culture of innovation and inclusivity. Colleagues often highlight his ability to articulate clear creative visions and inspire teams to exceed expectations. His approachable demeanor and commitment to mentorship have cultivated strong, cohesive teams that consistently deliver exceptional results.​

CREATIVE EXCELLENCE AND INNOVATION
Throughout his career, Chris has been commended for pushing the boundaries of immersive storytelling. His colleagues note his unique blend of artistic sensibility and technical acumen, enabling him to pioneer innovative solutions that resonate with diverse audiences. His work is often described as setting new standards in the industry, reflecting his dedication to excellence and forward-thinking approach.​

STRATEGIC IMPACTS AND ACHIEVEMENTS
Chris’s strategic insight and execution have led to the successful launch of high-profile projects, earning accolades from industry leaders and stakeholders. His peers frequently acknowledge his role in transforming ambitious concepts into reality, emphasizing his ability to navigate complex challenges and deliver projects that have a lasting impact on the entertainment landscape.

For a comprehensive overview of his experience and professional recommendations, please connect with him on LinkedIn.

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Experience

Universal Creative | Orlando, FL

Executive Director, Immersive Experience & Play April 2024 – Present

  • Leading the Immersive Experience & Play (IXP) division, responsible for the innovation and delivery of groundbreaking interactive attractions and immersive guest experiences worldwide.​

Senior Show Producer July 2022 – April 2024

  • Oversaw all media and interactive design components, maintaining consistency with thematic goals and show intent.
  • Managed cross-functional production teams and external vendors, guiding creative execution through installation.

Creative Producer August 2021 – August 2022

  • Directed media pipelines leveraging real-time technologies and interactive systems in collaboration with engineering and design disciplines.
  • Facilitated coordination between internal teams and international partners, ensuring clarity across project milestones and deliverables.
  • Maintained creative quality under fast-paced timelines while resolving technical and production challenges in the field.

Media Producer                                                   Apr 2018 – Dec 2020

  • Partnered with Creative Directors and global production teams on traditional and groundbreaking interactive media across large, themed attractions at Super Nintendo World in Japan.
  • Managed four media vendors along with schedules, production deliverables, and negotiated large-budget contracts.
  • Produced all AR game media for new interactive technology driven Mario Kart E-Ticket ride.
  • Pioneered new media production pipeline using Unity engine to streamline the traditional media render pipeline for increase in approval efficiency and installation time savings.
  • Facilitated all music production and orchestral recording sessions for the park and supervised on-site recording of celebrity voice talent.

Particle City | Orlando, FL

Art Director                                                          Oct 2015 – Mar 2018

  • Established the art style as Vision Keeper for a top rated Free-to-play mobile game based on the Titanfall Universe which reached #1 in the Apple App store and was chosen as Editor’s Choice.
  • Developed the look and feel of a new Titanfall mobile brand from concept to completion while leading cross country studio art team.
  • Generated assets including, Concept art, UI/UX, 3D models, and all Live Operations brand marketing promotional materials.
  • Hired art staff, led internal creative, and supervised all brand collateral for trailers with stakeholders and publisher marketing teams to make product launch a success.

n-Space, Inc | Orlando, FL

Studio Art Director                                               Apr 2009 – Oct 2015

  • Responsible for the look, feel and quality of multiple brand licenses and IP from major Publishing partners on XBOX360, Nintendo Wii, 3DS, PC Steam, and Mobile OS Platforms.
  • Partnered with executives and influenced creative pitch documents, prototypes, and trailers.
  • Led the art team goals, art production pipelines, outsourcing partner requirements and deliverables, art feedback, and marketing key art across multiple projects within the studio.
  • Guided the visual style and communicated with Disney Interactive and Movie Franchise stakeholders to develop the brand for the Wii platform version of TRON.
  • Helped create and launch a new IP in the Dungeons & Dragons universe which reached #1 on “Top Selling” Steam charts.
  • Created detailed visual style guides and mood boards, environment & character concepts, UI/UX, story locations, and cinematic moments in game.
  • Introduced best practices in art process, and guidance for junior artists.

Lead Technical Artist                                         May 2008 – Mar 2009

  • Led the technical art direction and supported designers and content team in setup of game assets on a proprietary multi-platform game engine.
  • Originated the game style guide and art technical documentation that helped our studio secure the game development contract for the product.
  • Managed five technical artists on a Wii, 360, and PS3 title and guided shader material look-development for a new game engine.
  • Instituted the V-Ray lighting process environment artists used for rendering realistic lighting to improve the visual quality of the game.
  • Collaborated with the engineering team to research and implement new rendering techniques, shader development, and multi-platform asset pipeline.

Senior Lead Artist                                                Jan 2007 – Feb 2008

  • Modeled and textured environments, characters, props, user interface, and led technical setup on in game assets including interactive dynamic objects and materials.
  • Mentored junior artists, wrote process documentation, training, and generated art standards for the team.
  • Strengthened the studio art team with deep technical knowledge of next generation art creation and asset management techniques.

Electronic Arts (EA) | Orlando, FL

Character Modeler                                             Sept 2004 – Jan 2007

  • Sculpted the character likeness NFL Players and College athletes using Maya, ZBrush, and proprietary tools for Madden and NCAA games.
  • Created textures, lighting, and rigging for all assets. Validated material setup and integration into game testbeds.
  • Developed the 3D environments for NCAA 06 and modeled pre-production environments for NFL Head Coach story reels.
  • Refined the character creation processes in product pre-production and was nominated for “Innovator” award in annual company recognition.

Chris Bromby Design | Orlando, FL

Business Owner                                                 Nov 2004 – Oct 2014

  • Designed 3D models for various top selling brand licensing and Consumer Products.
  • Modeled and rendered show set 3D geometry for WDW Tomorrowland stage props which facilitated the construction of the park stage show.
  • Conceptualized company logos, T-Shirt designs, Motion Graphics, Video Editing and Filming for multiple clients and projects.
  • Illustrated show concept for the Daytona 500 Nextel Pre-Race shows which aired on National Broadcast Television.
  • Created 2D Animation for “Stitch’s Great Escape” Attraction at WDW.

Walt Disney Animation Studios | Lake Buena Vista, FL

Visual Effects Animator                                      Apr 2000 – Mar 2004

  • Performed key Clean-up, breakdown, and in-between visual effects animation for traditional animated features and short films.
  • Organized large multiple shot scenes and tested animation shots for director approvals.

Education & Awards

University of Central Florida

Bachelor of Fine Art Degree, Art/Animation    Aug 1997 – May 2000

Orlando, FL

Edison Community College

Associate in Art Degree                                     Aug 1995 – May 1997

Fort Myers, FL

US Animation Art Envoy

US Department of State Aug 2012

Thailand

  • Awarded as an US Ambassador in Art by the US State Department and US Thai Embassy.
  • Traveled through Thailand for 10 days and spoke to university students and media professionals about careers in the animation and interactive entertainment fields.

Skills & Specialization

  • Self-Starter, Creative Brainstorming, Art direction, Mentoring, Leadership, Cross Functional Communication, Product Development, Scheduling, Design Documentation, Contract Management, Localization, Quick Learner, Technical Problem-solving, Art Pipeline Setup, Concept Art, Character Design, Paint-overs, Style Guides, Marketing Art, 3D Rendering, Modeling, Texturing, Material shaders, Lighting, Visual design, Typography, Logo Design, Branding, UI / UX Design, Storytelling, 2D / 3D Animation, Visual Effects, Mobile Apps, Game Development, AR / VR Experiences, Mixed Reality

Software

  • Adobe Creative Suite, Premiere Photoshop, InDesign, Illustrator, After Effects, Animate, 3D Studio Max, Maya, ZBrush, Mudbox, SketchUp, Subversion, Perforce, Jira, Confluence, Asana
  • Mac OS X, Windows 10/XP, Unity 3D, Unreal Engine, iOS Dev Kit, Android SDK, Apple ARkit, Oculus SDK

Interests

  • New technology, Learning, Video games, Animated films, Comic books, Outdoor adventuring, Kayaking, Rock climbing, Cooking, Creating awesome Halloween costumes

Projects

Themed Attraction Credits

  • Super Nintendo World – Attractions (USJ)
  • Stitch’s Great Escape! – Attraction Animation (WDW)

Interactive Credits

  • Titanfall: Assault (iOS/Android)
  • Sword Coast Legends (Steam PC)
  • WWE 2K Mobile (iOS/Android)
  • Skylanders – Swapforce (Nintendo 3DS)
  • Star Trek: The Game (XBOX 360)
  • Skylanders – Giants (Nintendo 3DS)
  • Jillian Michaels Fitness Adventure (360 Kinect)
  • Heroes of Ruin (Nintendo 3DS)
  • Disney TRON: Evolution – Battle Grids (Wii)
  • Disney’s Hannah Montana: The Movie (Wii, 360, PS3)
  • Winter 2.0 (Unreleased – Wii)
  • Carnival King (Wii)
  • Target Toss Pro: Bags (Wii)
  • Marvel Ultimate Alliance 2 (Wii)
  • Madden 2007 (PS3)
  • NCAA 2007 (Xbox360)
  • NFL Head Coach (PS2, Xbox, PC)
  • Madden 2006 (Xbox360)
  • NCAA 2006 (PS2, Xbox)

Film Credits

  • Walt Disney’s Brother Bear
  • Walt Disney’s Lilo & Stitch
  • My Peoples (Canceled)
  • Lilo & Stitch – Commercials
  • Pocahontas – Special Edition DVD
  • Little Match Girl (Fantasia Continued)

Please visit my LinkedIn page for testimonials and recommendations.